![]() ![]() Browse through our selection of button-up shirts, chino pants and shorts, ready to be styled by you. Shop a variety of basics for your everyday wear, from premium denim to soft jersey, and tailored linen. Discover dresses, jeans, sneakers, hoodies and jumpers, t-shirts, and accessories such as sunglasses, bags, wallets, and socks. “Shopping,” Escher says, “is the No.Glue Store is one of Australia’s leading retailers for men’s and women’s apparel from the most coveted Australian and international brands. Officials hope to make an announcement by the lunar new year in February, an event they anticipate will be covered prominently by the ethnic media. And shoppers have pointed that out, said Escher, who’s been scouting candidates when he travels overseas. If there’s one thing missing from the experience for shoppers from China, it’s a Chinese restaurant. When somebody has a good experience buying, like, a bag, they go and tell their friends.” Foreign visitors are familiar with Beverly Hills and Rodeo Drive, Sun added, “but now they see South Coast as the best shopping. “They fall in love because of the large number of brand names. Robert Sun, founder of the American Chinese CEO Society, says he has taken guests from China’s Shandong province to South Coast for dinner and to buy presents. “We have the ability to satisfy someone who comes from a long distance,” Southa says. Southa said she went with the expectant mother to try on multiple outfits for her. I need to buy some clothes that I can wear after having the baby.” Speaking in Mandarin, the woman told her: “You’re my size. Trade missions between Southern California and China can include a stop at one of the most upscale malls in America.Ĭoncierge Stepheny Southa came to the aid of a pregnant guest recently. And shopping at South Coast means visitors might avoid three taxes for luxury items imported to China: customs tariffs, value-added tax and consumption tax. Managers at anchor stores like Macy’s scramble to hire Chinese-speaking staff. That’s apart from outreach directed at the local Asian clientele, highlighting the lunar new year and the autumn moon festival. The cast of “Raise the Red Lantern,” a production of the National Ballet of China, also descended on South Coast, accompanied by diplomats. Not to miss a beat, the center - which bills itself as a “shopping resort” - served as a ping-pong tournament venue to the top players in the U.S. “It fills out the playlist of the people we want to attract.” “For her to be here is major,” Escher says. They hosted the Chinese press corps, which swarmed in to interview and photograph her. When Yang Mi, one of China’s leading actresses, who boasts 22 million followers on Sina Weibo - similar to Twitter - came to South Coast, center officials entertained the actress and her entourage in a plush VIP Access Suite near Saks Fifth Avenue. Visitors who are overseas celebrities get preferred treatment. His boss is familiar with South Coast Plaza “and suggested me to go to this place,” he said, asking about shops that carry children’s goods and that have iPhone docking stations. Scott Hung, a sales director for a semiconductor company in Taiwan, wants to take home gifts for his twin boys. “I like the famous names here,” she says of the retailers. He bows and shakes her hand as she’s on her way to look for a Gucci purse, having just graduated from law school. One afternoon, Escher shows it to Shelley Chen, who is from Guangzhou, an economic hub on China’s southern coast. Center reps also hand out VIP Passport booklets with exclusive offers for travelers. South Coast Plaza is now the first shopping center in the nation to accept UnionPay, China’s leading credit card. Center executives carry business cards featuring Asian characters. Maps and directions are printed in Korean, Japanese, Spanish and Chinese, among others. There’s a language-assistance program, with mall and store employees speaking more than 40 languages and dialects. Under his direction, the staff is tightly focused on the foreign traveler. He partners with Disneyland and the Nixon Presidential Library & Museum, ready to whisk dignitaries from Beijing and Shanghai to the shopping center, even providing them chauffeurs and guides. ![]() He’s been on the job more than four decades and travels to China at least once a year to firm up connections with influence makers. In a sense, Escher is the director of foreign affairs at the center, though technically his title is director of domestic and international markets. ![]()
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